Tactics Boardshop (Blog #20)

Tactics is a skate, surf and snowboard shop in Eugene, Oregon. They are a great company that sells over 300 brands in their store and online. The company was started in the late 90’s by some U of O students who just wanted to pay for their lift tickets to go up the mountain and snowboard for free.

I’m currently in a business management class BA 317 and we recently did a case study on the company. It was very interesting to learn about this local skate shop here in Eugene that does international business. Since some countries have high taxes, Tactics does lots of business internationally in places such as Canada, The United Kingdom, Russia, Brazil, Norway and even Switzerland.

They have a cool store in Eugene that offers lots of great gear and a fantastic staff that knows about all the boards and can help outfit you with whatever you need. Check out their Eugene store if you’re ever in town 375 W 4th Ave., Eugene, OR, 97401 Monday-Saturday 11am-7pm or Sunday 12 noon-5pm or give them a call at 541.349.0087. If you aren’t in Eugene enjoy free shipping anywhere in the US at http://www.tactics.com.

 

Here are some pictures I took of their Eugene store. Taken with my iPhone 5s.

 

Tactics has lots of skate shoes.

They added a new area to display snowboards and snowboard apparel.

Tactics has a wide variety of snow goggles.

Nike Taking Over Apps (Blog #18)

It’s no secret Nike is doing great things with their shoes and clothes, but they are now taking over mobile applications. Nike has been making apps for many of their different brands.

One of their newest apps is for Nike Skateboarding. Skateboarding is an individual sport, but Nike found a way to build a community around the sport and make it interactive. The app has how to videos that shows users how to do various tricks. It also allows users to post videos of them doing the tricks and makes them available for other skaters to view. It’s a great way to get skaters interacting. Nike is completely changing the game once again.

 

 

They also have applications for running that track how far you run. They are doing a great job of adding additional value to their products through these applications. Another key is the design. It is so clean and appealing that it makes users have an enjoyable experience and want to use the app more and more.

Apps are the future, and Nike is establishing themselves early as one of the pioneers and leaders in the clothing application game.

Related articles

• Nike SB Launches Skate App
• Nike Releases New ‘Nike SB’ Skateboarding App for iPhone