Oregon has birthed many great brands. Nike, Pendleton, and many other great companies have been founded here in this beautiful state, but no brand is more Oregon than Columbia Sportswear. The brand is perfect for every Oregonian, every situation and for anything you could possibly need. Sure it may not be as flashy as Nike, but Columbia is more rugged and helps prepare you more for the outdoors.
They are leaders and innovators and that is one of the keys for them being leaders in the outdoor gear industry.
Their motto is “Trying Stuff since 1938” and this is very fitting. When you are trying to hike up Mt. Hood you need the Omni-Tech jacket that uses silver dots in the lining of the coat to make sure that you keep in all your body heat.
They also do cool advertisements. One of my personal favorite campaigns focused on Chairwoman Gert Boyle. She is one tough mother, and the campaign showed her off in a great way. It was a great use of using the face of the company in a great way. You never see Phil Knight in Nike ads these days, but Columbia threw Gert into their ads and it worked out great.
Check out Columbia’s latest winter gear here so you can be ready for the cold winter ahead. http://www.columbia.com
Enjoy some more Columbia ads as well.
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